I really do believe that being precise is a key skill for scaling up your business. But what exactly do I mean by precision? Let’s take a look at the dictionary definition, which is a good start: ‘Precision - the quality, condition or fact of being exact and accurate.’
To bring this definition to life, let’s take a look at some examples of what precision might look like in the world at large. For astronaut Tim Peake, precision could be the precise second at which he must return from his space walk and re-enter the European space station before his oxygen runs out. For Jaguar Land Rover, precision could be a robot laser cutting metal for a chassis to the accuracy of one thousandth of a millimetre. For the Scotland rugby team, precision could be throwing an ambitious looped pass at just the right angle to open up a gap and breach the solid English defensive wall (without being intercepted).
The above examples show how critical precision is, and how there is very little margin for error. But how important is precision for you as an entrepreneur?
Many top business people believe there is a fine line between success and failure in business – a sentiment I’ve always agreed with. In fact, I’ve always seen precision as the difference that makes the difference: a focused mindset that can markedly improve your chances of scale-up success.
So, here are five areas in which you can use precision to grow and scale up your business.
Precision in scale-up sales
If you and your team operate with accuracy, quality and precision in everything you do, there is no doubt that you will continually make improvements, and better performance and sales results will follow.
Being precise is hard work to start with (most things in business are!), but once you get the hang of it, it becomes a habit like any other and will pay back handsomely.
Precision for your proposition
Having a precise proposition means AVOIDING a number of things. These include: